Email acceptance, delivery, bounce, complaint, and open tracking are separate signals.
- Authenticate sending domains and align SPF, DKIM, and DMARC.
- Use stable transmission and message identifiers.
- Verify webhooks and process duplicates safely.
- Suppress hard bounces, complaints, and opt-outs promptly.
- Keep event and receipt times separate.
Test template failure, rate limits, delayed delivery, provider retries, and tracking blocked by clients. Minimize message content and recipient data in logs.