For Matomo alternatives, compare the same test traffic under documented privacy rules.
- Define a visit, unique visitor, goal, and campaign before collecting data.
- Run known journeys across devices, timezones, and blocked scripts.
- Test consent, opt-out, retention, deletion, and user roles.
- Compare exports, custom reports, tag-manager dependencies, and self-hosting cost.
- Investigate count differences by examining event rules rather than dashboard colors.
A replacement should answer the same business questions without weakening the site's privacy commitments.
Akousa