Two product pages can look identical while describing different storage sizes, generations, bundles, or warranty regions. Start with the manufacturer's model number, then match the condition and included accessories. Only after that compare delivered prices across sellers.
Include shipping, tax, financing costs, and the cost of returns. Check when each price was observed and whether the item was actually in stock. If you use a price-history chart, compare like-for-like variants and watch for temporary seller changes. The cheapest visible listing is not necessarily the best value when warranty and availability are uncertain.