Connect Carts Guru to a staging store with synthetic abandoned carts and consent states. Trigger a recovery message, complete a purchase, and confirm follow-up stops. Check discount rules, attribution, and whether unsubscribed customers are excluded from every channel.
Recovered revenue can be overstated when customers would have returned anyway. Measure with a control group and include message costs and complaints. Respect local marketing rules and keep customer data exportable before moving live campaigns.